Aurum Salon is a contemporary beauty destination offering premium hair, skin, grooming, and makeover services. Known for its experienced stylists, luxury ambiance, and personalized service approach, the brand caters to clients seeking professional beauty and self-care experiences. With beauty customers increasingly relying on digital platforms to explore services, styles, and pricing, Aurum Salon needed a polished online presence that reflects its quality and encourages bookings.
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What we do
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What we do
Client
Aurum Saloon
Project
Salon & Beauty Brand Digital Transformation Through Stylish UI/UX, Service Structuring & Experience-Driven Content
Industry
Salon & Beauty
Hair, Skin & Grooming Services
Wellness & Personal Care
Services
Content and Creative
Customer Experience (CX)
Innovation
Website Development
SEO Optimization
Digital Marketing
Client
Aurum Salon
Project
Salon & Beauty Brand Digital Transformation Through Stylish UI/UX, Service Structuring & Experience-Driven Content
Industry
Salon & Beauty
Hair, Skin & Grooming Services
Wellness & Personal Care
Services
Content and Creative
Customer Experience (CX)
Innovation
Website Development
SEO Optimization
Digital Marketing
Services
BRIEF
Aurum Salon partnered with us to redesign its digital identity with a stylish, modern, and customer-centric approach. They needed improved UI/UX, structured service categories, detailed descriptions, mobile-friendly layouts, and a visually rich presentation that highlights their beauty expertise. The objective was to elevate brand perception, make service discovery easier, and increase appointment bookings.
GOALS
The project aimed to strengthen Aurum Salon’s digital presence through a premium, experience-driven platform by upgrading UI/UX with elegant salon-inspired design, improving mobile usability for faster browsing and booking, enhancing SEO for salon and grooming services, organizing content across offerings, packages, pricing, and stylist expertise, and building trust through visual storytelling and clear service communication.
CHALLENGE
The previous website lacked clear service categorization, premium
aesthetics, and smooth navigation. Clients found it difficult to explore
service details or understand pricing. Visual appeal was limited and
did not reflect the salon’s brand experience. SEO performance was weak,
reducing discoverability among local customers searching for salon
services online. A complete digital upgrade was necessary.
aesthetics, and smooth navigation. Clients found it difficult to explore
service details or understand pricing. Visual appeal was limited and
did not reflect the salon’s brand experience. SEO performance was weak,
reducing discoverability among local customers searching for salon
services online. A complete digital upgrade was necessary.
The previous website lacked clear service categorization, premium aesthetics, and smooth navigation. Clients found it difficult to explore service details or understand pricing. Visual appeal was limited and did not reflect the salon’s brand experience. SEO performance was weak, reducing discoverability among local customers searching for salon services online. A complete digital upgrade was necessary.
OUR APPROACH
Improved Mobile-Friendly Design
We built a modern, elegant UI/UX layout featuring clean visuals, structured service menus, and smooth navigation. The mobile-first design made it easy for users to explore services and book appointments from any device.
UPDATED BRAND CONTENT
Our content team crafted detailed, SEO-optimized descriptions
for hair services, skincare treatments, makeup sessions, grooming
packages, and bridal services. Content tone was refined to
reflect a premium, professional beauty brand.
Our content team crafted detailed, SEO-optimized descriptions for hair services, skincare treatments, makeup sessions, grooming packages, and bridal services. Content tone was refined to reflect a premium, professional beauty brand.
MOBILE-FRIENDLY INTERFACE
We optimized the mobile interface with scroll-friendly
service blocks, clear CTAs, fast loading, and simplified
navigation paths, ensuring a seamless booking experience.
We optimized the mobile interface with scroll-friendly service blocks, clear CTAs, fast loading, and simplified navigation paths, ensuring a seamless booking experience.
OUTCOME
The redesigned Aurum Salon website now offers a stylish,
user-friendly, and service-driven digital experience. Enhanced UI/UX,
structured content, and better SEO performance increased engagement,
boosted online bookings, and improved brand perception. The platform
successfully mirrors the salon’s premium service quality.
The redesigned Aurum Salon website now offers a stylish, user-friendly, and service-driven digital experience. Enhanced UI/UX, structured content, and better SEO performance increased engagement, boosted online bookings, and improved brand perception. The platform successfully mirrors the salon’s premium service quality.
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Geeky Digital Solutions Private Limited conducts all operations exclusively through official channels. All legitimate payments and documentation related to our services must be made solely in the name of Geeky Digital Solutions Private Limited. Official agreements are valid only when bearing the authorized stamp and digital signature of our management; any documents or transactions outside of this process will be considered invalid and non-binding.
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