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Rado is a world leader in the design and manufacturing of luxury timepieces. Known for their use of cutting-edge technology, innovation and use of fine materials, they were the first watchmaker to create the ‘scratch proof’ watch and one of the first to develop a deep-sea diving watch. Rado has roughly 470 employees and produces about half a million watches a year that are sold in more than 150 countries across 5900 different points of sale.
BRIEF
Rado is a globally recognized brand, famous for its innovative designs and use of revolutionary materials to create some of the world’s most beautiful and durable watches. BORN was tasked to redevelop the Rado website, focusing on improving the UI/UX design and content strategy for an enhanced mobile user experience.
GOALS
This project aimed to develop the website’s eCommerce functionality and content management, increase brand awareness with updated content and SEO, and migrate the site with customized Drupal functionalities to the Magento2 platform.
CHALLENGE
CustomerThe website required engineered wire-frames, modules and templates
for improved UI/UX functionality, developed site features (contact and
special order forms and ‘click & reserve’ page), multiple translated site
versions and reimagined brand content.
CHALLENGE
Improved Mobile-Friendly Design
BORN enhanced Rado’s website by overhauling UI/UX and brand content. The team recreated product pages to better showcase and describe the complete product line, including an improved gift page for an upgraded purchasing experience. As a final step, the website was successfully migrated to Magento2.
UPDATED BRAND CONTENT
BORN reimagined how Rado’s products were displayed throughout the
website to highlight their first-class style and design while optimizing
the brand story through SEO and content strategy.
MOBILE-FRIENDLY INTERFACE
BORN redesigned the mobile interface to
improve the user experience by optimizing
the website’s content and navigation to be
more appealing for viewing on personal
devices to help drive mobile conversions.
OUTCOME
BORN created a redesigned website for Rado that tells the brand story
using conversational, inspirational and engaging content, leading to
improved customer engagement. The website offers customers a better
purchasing experience, including an updated gift page featuring visual
sizing. These upgrades allow further upselling, including improved
personalization, engraving and specialized ordering.
NEXT CASE STUDY - Timeland Watches
Bolstering Brand Creative
CustomerThe website required engineered wire-frames, modules and templates
for improved UI/UX functionality, developed site features (contact and
special order forms and ‘click & reserve’ page), multiple translated site
versions and reimagined brand content.
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Geeky Digital Solutions Private Limited conducts all operations exclusively through official channels. All legitimate payments and documentation related to our services must be made solely in the name of Geeky Digital Solutions Private Limited. Official agreements are valid only when bearing the authorized stamp and digital signature of our management; any documents or transactions outside of this process will be considered invalid and non-binding.
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